Genuine Online Opportunities

The first rule of Search Engine Optimization (SEO) is to keep your topic simple and thematically focused. Some sites cover multiple topics on each page, which is confusing for both spiders as well as human readers. It will also make it difficult to find the right keywords for that web page. The simple rule is don’t cover multiple topics on a single web page. If you need to express more than one topic, create separate pages for each one. This will make your site both human friendly as well as spider friendly.

Finding the right keywords:
Once you know the topic of your web page, create a list of keywords that will be used by people in search engine queries to find the information you are providing on your web page.
Ask yourself these questions:

1. What kind of audience will be interested in the information you are providing in this article?
2. What are the possible phrases/keywords they may use to search this information in search engines?
3. How competitive are those keywords? If the Keywords are highly competitive, then it is better to choose some with low competition.

The above questions will help you prepare a list of keywords for your page. Once you have the list, you can do some research on how often those keywords where used in the past in search queries on major search engines. There are online tools available to find this data. Here are some of them:

• Web CEO (Free version available)
• Digital point keyword research tool (Free)
• Keyword Elite (Need to buy)
• WordTracker (Free trial available)

Now once you get the list of targeted keywords, you need to optimize your web pages for those keywords. Below are the basics of web page optimization for search engines:

URL:
Make your URL’s search engine friendly. Have your main keyword in the URL.
Example of a search engine friendly URL:
http://www.yourdomainname.com/topic_main_heading_with_keyword

If you are setting up a new wordpress blog, I suggest you set your permalinks to custom and add the following in custom structure text box “/%category%/%postname%”. This will make the URL’s of each post to have the category name and postname part of it.

Page Title:
Use your keywords in the Title tag. Each page of your website/blog should have a unique title containing your keywords or key phrases
Example:
<title>Title with Keywords</title>

Meta Description:
Put your keyword in your description tag. Although the weightage of keywords in description tag is very little, the content of this is still used by many search engines.
Example:
<Meta name=”description” content=”Description with keywords”>

Meta Keywords:
Even though major search engines don’t give much weightage to the keywords in this tag, place all the keywords and phrases targeted for that page in the page’s meta keywords tag.
Example:
<Meta name=”keywords” content=”All Your targeted keywords and phrases for that page”>

Heading Tags:
Html tags <h1> to <h6> are called as heading tags with H1 being the largest heading while H6 the smallest. So make sure you put your keyword in an H1 tag and an H2 tag on each page. Keywords in larger heading tags are given more weightage by search engines. Make your Heading tags appear near the top of the page.
Example:
<h1> heading with keyword</h1>

Bold Keywords:
Make your keywords bold in the article. Make sure you have keywords sprinkled inside your articles at the top and at the bottom. You can use variations of those keywords in the content. Bold text is given more weight than regular text by the search engines.
Example:
<strong>Keyword or keyphrase </strong>

Paragraphs:
Put your keywords in the first para of your article. Even better, if you put it in the first sentence of your paragraph. Try to have a keyword or variation of it in each paragraph of the content. Don’t over do it or else you may be penalized for keyword stuffing.
Example:
<p>Keyword in the first sentence </p>

Text Links:
Use your keywords in text links for all links - internal and external. Text in links is given importance by search engines.
Example:
<a href=”url” title=”Text with your keyword”>your link text with keyword</a>

Alt Tags:
Put your keywords in ALT tags for each image on your web page. Many web pages I have seen never utilize this alt tag. It not only helps in optimization, but also helps visually impaired visitors.
Example:
<img src=”url” alt=”phrase that describe the image with keyword”>

Comment Tags:
Put your keywords in comment tags. Have atleast two instances of keywords in comments on a page. Don’t over do it or else you may be penalized for keyword stuffing.
Example:
<!– Keyword Page Section comment — >

Apply these basics and see how soon you will get free targeted traffic from search engines. I strongly recommend you download the free version of WEBCEO. It provides a lot valuable information that will help you in getting high ranking in search engine result pages.