Genuine Online Opportunities

Every publisher wants to sell their ad spots at maximum price. But many of them are not able to set the right prices for their ad inventory. And hence they may lose on profits either by setting low prices or by repelling advertisers by setting too high prices. Similarly advertisers are looking for the best targeted ad spots to place their ads at a fair price. To bridge the gap between advertisers and publishers, ad networks are born.

Aductions is one such advertising network with some uniqueness in their system. Aductions connect advertisers to publishers through a search engine and allows them to trade in a transparent way. When it comes to advertising networks, transparency is one factor that is lacking in many ad networks. Aductions claims to be one of the unique ad networks with opportunity, transparency and fairness in their system.

As a publisher you add ad spots into the system for selling them. Each ad spot is tagged with keywords for demographics, geographic and content. Also each ad spot has a code associated with it that tracks data like unique visitors, performance statistics, and time spent, CTR etc.

An advertiser can search for ad spots using keywords or performance stats and choose the best available ad spots to buy. Each ad spot is traded by matching the buy and sell order, similar to stock exchange. You could get a better understanding of how the system works at http://www.aductions.com/aductions/howitworks/

The system also allows publishers to display 3rd party ads if Aductions doesn’t have an ad to serve them. Meaning if you are currently using other ad networks like Google Adsense or Adbrite, all you need to do is copy their ad script in the 3rd party script input box when creating your ad space. This means if your ad spots are unsold, you can monetize them with third party ads. This helps you not to waste your ad spots.

If you want to try Aductions, click here to register.

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