With Google AdWords, you can create and run ads for your business, quickly and simply. No matter what your budget is, you’ll only pay when people click your ads. In this article, I am going to share with you some of the best practices for Google Adwords:1. Choose the right keywords. Before you run any Google Adwords campaign, it is important that you do a thorough keyword research. You need to know the keyword or key phrases that your prospects are using to look for your product or service. One way is to use the free Google Keyword Tool to generate a list of relevant keywords. You can also check on your competitors by visiting their websites and looking at their ads. If you have some budget to invest, you can purchase keyword spying software to get the list of keywords that your competitors are bidding on.
2. Organize your ad groups properly. Ad group organization is one of the most important factors that determine your campaign success. Keywords that are similar should be grouped together. Other than grouping similar keywords together, you should also group them according to keyword search volume. Keywords with more than 10,000 searches a month should go into a high volume ad group, and anything below 10,000 goes into another. Although it takes some time to organize your keywords, it is definitely worth the effort.
3. Write good ad copy. You should state the benefits in your ad copy, followed by the features. Also, place the most important keyword or key phrases in the title of the ad copy to increase its relevancy. Also, do not forget to include call-to-action statements to entice people to click on your ads.
4. Point to ads to the relevant landing page. Landing page is another factor that you must take note if you want to score well with Adwords. Your conversion rate will be higher if you point your ads to the right landing pages. Additionally, you will also be rewarded with a higher quality score, which allows you to pay lesser per click.
5. Split tests your ad copy. Always have 2 ad copies running in one ad group at the same time. Run the ads for a few weeks to determine which ad converts better. Once you have found the winner, delete the loser and create a new ad copy to challenge the winner. Split testing is the key to get more out of your advertising budget, so do not compromise it.
About the Author: Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing search engine marketing service. Find out more about search engine marketing at OOm Singapore.
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May 26th, 2010 at 7:23 am
Search funnels is an analytic tool Google has implemented that will help show adwords traffic in ways you couldn’t before. If someone searches and clicks on an ad to your site, reads it and then leaves, it shows no conversion. That’s accurate so far. Let’s say they return to your site via a different ad. They purchase giving that second word the conversion credit. Both words deserve credit for bringing you the sale. Funnel reporting will provide that missing bit of information that better helps you determine what is working for you…..and makes Google and you more money.