One of the best ways to get repeat visitors and repeat sales in an online business is through email marketing. Email marketing is still one of the most cost effective ways to contact prospects and customers. Since email marketing is cost effective, you shouldn’t misuse it.
The number one rule in email marketing is only send emails to people who have opted. Never send unsolicited email. Sending spam can not only harm your brand and reputation, but also can bring you a lot of financial loss. But when done properly, permission-based email marketing can be an extremely powerful and effective marketing technique.
One of the best tools to do email marketing is using an autoresponder cum newsletter system. Once you setup, the tool will work 24×7 for you. One such email marketing tool you can use is from iContact. iContact is an easy to use email marketing, surveying, autoresponder, and blogging tool that allow small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members.
iContact has an easy to use interface and over 300 professionally-designed email templates. The application allows you to track the opens and clickthroughs on your emails, add a sign-up form to your web site, segment your list, and manage your subscribers. They take care of managing bounces and unsubscribe for you. They also take care of making sure your message gets to the inbox of your recipients through their ISP relations, feedback loops, and white list status. If you are currently running into deliverability issues with your existing newsletter sending method, iContact Email Newsletter Tool will be very helpful and ensure inbox delivery of your messages.
If you are looking for any easy and inexpensive way to put your emarketing on autopilot and get great deliverability, check out iContact. They have 15 day FREE trial, so try it free!
