Unleash the power of inbound linking.
As I have explained before and repeat often, SEO is divided in two parts:
* On-page SEO is what will get your indexed in Google.
* Off-page SEO is what will get you ranked 1 in Google.
Off-page SEO comes down to all the thing you do to promote your site, but anyhow, it all comes down to how many inbound links you generate and their quality.
You have successfully built your website and it is now indexed in Google, congratulation. Now you may realize that your site may not be ranked at the position you’d like it to be… don’t worry, if you are still asking yourself “how do I become the rank 1 in Google?“, then it’s your lucky day.
Getting a high ranking in Google (and most of the search engines) comes down to how good and how many inbound links you generate.
In this post, we are going to review all the methods you can use to generate those inbound links:
* Search Engines Submission. It’s basic, but it’s a good start. Search engines are a good way to get some basics links towards your site.
* Directories Submission. Like for the search engines, it’s another easy way to get more links.
* Article Marketing. By writing quality article, you can quickly spread your links across the internet.
* Press Releases. Assuming you have something newsworthy to share, you can quickly create a buzz and link spread.
* Blogs and Forums. Commenting and participating intelligently in blogs and forums can help generate inbound links.
* Link Exchanges. Trading links is one of the most common ways to acquire inbound links for your site.
Now, getting links is a good thing but it’s not enough by itself. The link itself must fulfill a certain amount of criteria to be of any value when it comes to ranking value.
That’s right; I consider two kinds of links:
* Links that generate traffic. Those kind of links are just gateways for people to come and visit your site, it is possible that they don’t carry any “link juice” or “PR value” due to some special attributes such as rel=”nofollow”; or simply because they are on a page that is not yet indexed or that is indexed in the supplementary results.
* Links that generate ranking. The main purpose of those links is not directly to bring visitors to your site, but rather to show the search engines the value of your site. The quest here is too maximize your PR value. This kind of link should be on a page with less than 100 links with related content. The page itself should have a related title, be indexed, and preferably with a certain PR value.
Ideally, to optimize your work and the value of your links, you would have links that do both: that is increase your search engine ranking position and at the same time generate traffic by acting as a doorway for your visitors.
Now, regardless of the type of links you are working on, there are certain specifications that can absolutely transform the results you’ll get. Read the rest of this entry »
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