Nowadays, blogging has become so popular that it seems that this technology has been around for ages. What is a blog? A blog is like an online journal that anyone can share his or her experience, personal story, or expertise with readers. With Wordpress and Blogspot, anyone can start his or her blog online easily. Now, even businesses are using blogs to connect with their prospects and customers.
If you search for particular information in the search engine, you will probably find some of the listings are blogs rather than normal websites. So why search engines love blog so much? A lot of search engine optimization or SEO practitioners have already include blogs as one of their MUST-HAVE optimization tools. Now, let me share with you 3 factors why search engines love blogs and why you must absolutely start a blog now:
1. Fresh content. All search engines love fresh content. A site which updates its content regularly will tend to rank higher on search engine result page. When you run a blog, you will post content regularly to connect with your readers. Whenever you post a new content, search engine spiders will visit your site and they love new content. This will accelerate your SEO process and allow your blog to rank well organically.
2. Unique content. Duplicate content destroy a SEO effort. Unless you are posting other people articles or information on your blog, you should be worrying too much. Nothing beats having unique content on your site when it comes to search engine optimization. If you write your own content, it will be written in a very natural way that will not make search engines feel that you are spamming them with keywords. Sometimes, webmasters purposely stuff too many keywords inside their content which make search engines penalize them and de-list their sites from the indexing. So with unique content on your blog, search engines will reward your blog with good organic rankings.
3. Off-page popularity. Blog is a social networking platform. When you write quality and useful content, you will attract a lot of readers and fans. In return, they will book mark your site on various social bookmarking sites like Digg and StumbleUpon, which increases the link popularity of your blog. Search engines love sites with good link popularity as they want to present useful sites to their searchers. With this factor, you score another valuable point with search engines.
So if you do not have a blog, start blogging now. Choose a topic of your interest or a niche in which you want to enter into, and start allowing search engines to bring you tons of traffic to your blog now.
Author: Cheow Yu Yuan is the co-founder of OOM, which specializes in SEO Singapore services.
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