July 19, 2007
Google Adsense
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Google AdSense is an ad-serving program that places ads based on relevant content and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing.
Contextual Marketing is just what it sounds like. On a website about pet dogs, you might have an ad for dog food. On a website about learning dance, you might have an ad for dance tutors. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Read the rest of this entry »
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