A good news for AdSense publishers. Yesterday AdSense had announced a new feature – the new feature will give you the control on how the ads should appear on your sites i.e. the ability to change fonts in ad units. (Quoted directly from the announcement)
You’ve been asking for more control over the appearance of the ads on your sites, so we’re happy to let you know that you can now change the font face of the text in ad units on pages in Latin-character languages. You can choose between Arial, Times, and Verdana font faces. Please note that while font options will appear in every account, they’ll currently only be applied to ad units on pages primarily in Latin-based characters.
For more information on how to access the new fonts visit AdSense Blog
Google had heard their Adsense Publishers requests in Google forums for better analytics and stats on their Adsense websites earnings and today Google Adsense have announced on their blog that they are integrating Adsense account with Google Analytics. (Quoted directly from the announcement)
We’re gradually rolling out this functionality to publishers, and you’ll see an invitation link at the top of your ‘Overview’ and ‘Advanced Reports’ pages when it’s been enabled for your account.
By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.
This new feature is not available to all publishers yet but keep checking your Adsense account for an invitation link in your Adsense Reports pages.
You can watch out this below video from Adsense to learn more about this new feature:
Google Adsense announced the beta release of Google Ad Manager back in March for some selected Google Adsense Publishers as a beta testing. Google Ad Manager is a hosted ad serving and management solution for publishers with smaller direct sales teams. Today Google Adsense announced on their Adsense Blog that Ad Manager is available to all Adsense Publishers, all those who have existing Adsense account can sign in to Ad Manager directly no need to apply separately to join. If you don’t have an Adsense account you can apply for it now. (Quoted directly from the announcement)
Now we’re excited to bring those benefits to all publishers. If you have an AdSense account, you can sign in to Ad Manager today. If not, apply for an AdSense account now. A Google AdSense account is a technical requirement for creating an Ad Manager account.
Ad Manager can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory.
We’ve been busy since March; in addition to supporting thousands of new publishers on Ad Manager, we’ve been adding new features including:
Interface available in 32 languages: Do you prefer to work in Turkish or Vietnamese or Hungarian? Now you can! Ad Manager supports international currencies, too.
Ad network management: Easily manage your third-party ad networks in Ad Manager to automatically maximize your network driven revenue.
Automatic macro insertion: Save time and avoid tagging errors since Ad Manager now automatically detects and inserts macros from most popular 3rd party vendors.
Creative preview on live site: Preview the look and feel of ads on your live site to ensure ads look as expected before you start the campaign.
Day and Time Targeting: Don’t want your orders to run on weekends? No problem. With day and time targeting, you can set any new line items you create to run only during specific hours or days, or as little as 15 minutes per week. Use day and time targeting in addition to geography, bandwidth, browser, user language, operating system, domain and custom targeting.
AdSense for feeds has gone live for everyone. This means you can now use AdSense to place ads in your RSS feeds. You can now see them in your AdSense setup tab in your account. You will see new “Adsense for feeds” option there in your account. (Quoted directly from the announcement)
When you visit the AdSense Setup tab in your account, you’ll notice a new “AdSense for feeds” option. This means you can now use AdSense to place ads in your RSS feeds, allowing you to increase the reach of your content while earning revenue. Our salesforce will sell cost-per-impression (CPM) ads directly to the largest advertisers, while the rest of your inventory will be filled with contextually targeted cost-per-click (CPC) and CPM ads. This means that more of your feed items will be sold and with higher overall revenue, than with any other feed network.
And here are a few more reasons to try AdSense for feeds:
Receive higher CPMs and maintain a positive user experience by displaying ads specifically optimized for RSS feeds.
View detailed stats on your feed audience, distribution, and more through FeedBurner when you set up your feeds with AdSense.
Manage monetization for your feeds through the same account that you use to manage other AdSense properties.
If you’re a Feedburner Ad Network publisher than to monetize your RSS feeds you have to sign in to Adsense and visit the AdSense Setup page of your account . For more details visit Adsense Blog.
Google Adsense announced that they are closing their Adsense Referrals Program during the last week of August and are relaunching a new Google Affiliate Network. Actually it is nothing new to us, as you know Google acquired DoubleClick Performics Affiliate Network in March, It will now operate as the Google Affiliate Network.
The new Google Affiliate Network cannot be able to use by everyone. They say that they are targeting sites which have US based traffic. Google Affiliate Network is similar to the Adsense Referrals program, It enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions.
(Quoted directly from the announcement)
“If you currently use referral ads, either to promote Google products or offerings from AdWords advertisers, AdSense Referrals code will no longer display ads beginning the last week of August. We encourage you to take the following steps before the product is retired:
Remove the referral code from your site(s): Please take a moment to remove all referral code from your sites before the last week of August, so you can continue to effectively monetize your ad space.
Run and save all referrals reports on your desktop: Create and save all reports related to the referrals program on your desktop, so you continue to have access to your valuable campaign information.“
So those of you promoting Adsense Referrals Products are advised to remove the ad and replace it with something else. They will stop working in the last week of August.
For more details visit Adsense Blog.
Google Adsense announced that they are closing their Adsense Referrals Program during the last week of August and are relaunching a new Google Affiliate Network. Actually it is nothing new to us, as you know Google acquired DoubleClick Performics Affiliate Network in March, It will now operate as the Google Affiliate Network.
