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Google Adsense announced that they are closing their Adsense Referrals Program during the last week of August and are relaunching a new Google Affiliate Network. Actually it is nothing new to us, as you know Google acquired DoubleClick Performics Affiliate Network in March, It will now operate as the Google Affiliate Network.

The new Google Affiliate Network cannot be able to use by everyone. They say that they are targeting sites which have US based traffic. Google Affiliate Network is similar to the Adsense Referrals program, It enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions.

(Quoted directly from the announcement)

“If you currently use referral ads, either to promote Google products or offerings from AdWords advertisers, AdSense Referrals code will no longer display ads beginning the last week of August. We encourage you to take the following steps before the product is retired:

• Remove the referral code from your site(s): Please take a moment to remove all referral code from your sites before the last week of August, so you can continue to effectively monetize your ad space.
  
• Run and save all referrals reports on your desktop: Create and save all reports related to the referrals program on your desktop, so you continue to have access to your valuable campaign information.“

So those of you promoting Adsense Referrals Products are advised to remove the ad and replace it with something else. They will stop working in the last week of August.
For more details visit Adsense Blog.

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Good news for the AdSense Publishers from Australia and Japan as Google AdSense announced that Video Units are now available for Australian and Japanese Publishers. (Quoted directly from the announcement)

“Following the success of video units in a number of international locations, we’re excited to announce the launch of video units for English-language websites in Australia. In addition, video units are now available to publishers who are located in Japan or who have Japanese-language websites. If you’re not already familiar, video units are embedded, customizable video players which both enrich sites with relevant video content and enable publishers to earn extra revenue. Relevant and non-intrusive companion and text ads accompany the video content.

So if you live in Australia or Japan than check out the AdSense blog today for more details.

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AdSense Management made some logical modifications to their previously announced changes in their referral program. A few days back AdSense made changes to their referral program. The changes were illogical. After considering feedback from publishers, the following modifications are done. (Quoted directly from the announcement)

AdSense Referral Program:
The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You’ll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You’ll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January.

Google Pack Referral Program:
Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location.

Firefox Referral Program:
We’ll also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. Again, this is independent of your location as a publisher.

Well these modifications definitely make some sense. Although, the earnings from referral will decrease, the changes are logical considering the previous announcement.

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Google Adsense is doing some real stupid changes to their Adsense referral program. They have announced on their blog that the Adsense referrals program is changing. Let me tell you, it is changing for the worst for publishers outside America and Japan.

-If you’re outside of North America, Latin America, and Japan, Adsense referrals will be retired.

For publishers not located in any of the three regions detailed above, we’ll soon be retiring referrals promoting Adsense. We’ve found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the ‘Referrals’ section of your Adsense Setup

This means if you are a publisher outside of the Americas and Japan, the Adsense referral program will be closed for you. The reason they give for this is that referral product has not performed well outside Americas and Japan.

There is not much good news either for publishers from North America, Latin America, or Japan. They got the slap too.

Read the rest of this entry »

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Google Adsense is testing ad units with cool navigation buttons with a very smooth scrolling. The ads scroll very smoothly (May be some Ajax used). I had seen this ad on my 468×60 text ads and large rectangle in my sidebar earlier today. Here is a screenshot of the ads with scrolling buttons on one of my 468×60 Ad unit:

This kind of scrolling navigation was first seen in widgetbucks. It seems Google is implementing a lot of changes to its Adsense Ads. First by allowing server side changes to Adsense Ads unit, then making changes to the clickable area and now different ways to show more ads!

And to be honest, I loved this latest change in their Ad unit allowing easy scrolling to view more Ads! Now let’s see how this performs in terms of monetization.

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