You cannot change your destination overnight, but you can change your direction overnight.

-Jim Rohn

Do You Know the Four P’s of Web 2.0? by Shawn Barkley

Blogging, General, SEO Add Comment »

If you want to be a successful Internet Marketer, you need to learn the secrets of Web 2.0. Web 2.0 is far superior to the older ways of doing business on the Internet. In any business model to be successful you need to lead, follow, or get out of the way. Be a leader! Through this article you will lean the four P’s of Web 2.0: Personalization, Participation, Peer-to-Peer, and Predictive Modeling.

Let’s start with Personalization. This is perhaps the most important of the four P’s. Building a personal relationship with your clients is vital. By establishing a relationship and building trust with your client base, you will meet your client’s needs by customizing your products or services using Web 2.0 technology. You accomplish this through your blog, your List, or by Social Networking. Ask your clients and find out what their needs, wants and desires are. Why are they struggling? What are their goals? Surveys are a great way of collecting information. Give it a try and you will be amazed at the results.

Next is Participation. Get out there and get involved! Start to participate in forums and blogs. You can create numerous links to your website by participating in forums similar to the product you are promoting. By posting information of value and having a link to your website or offer in your signature line, you can create a steady stream of highly targeted traffic to your website. Be a guest blogger or comment on a related blog sites. Don’t be shy! This is one method that is highly under-rated. Once I made a commitment to be an active participant in like-minded forums and blogs, the traffic started pouring into my website.

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Search Engine Marketing - Best Practices for Google Adwords by Cheow Yu Yuan

General, SEO Add Comment »

With Google AdWords, you can create and run ads for your business, quickly and simply. No matter what your budget is, you’ll only pay when people click your ads. In this article, I am going to share with you some of the best practices for Google Adwords:1. Choose the right keywords. Before you run any Google Adwords campaign, it is important that you do a thorough keyword research. You need to know the keyword or key phrases that your prospects are using to look for your product or service. One way is to use the free Google Keyword Tool to generate a list of relevant keywords. You can also check on your competitors by visiting their websites and looking at their ads. If you have some budget to invest, you can purchase keyword spying software to get the list of keywords that your competitors are bidding on.

2. Organize your ad groups properly. Ad group organization is one of the most important factors that determine your campaign success. Keywords that are similar should be grouped together. Other than grouping similar keywords together, you should also group them according to keyword search volume. Keywords with more than 10,000 searches a month should go into a high volume ad group, and anything below 10,000 goes into another. Although it takes some time to organize your keywords, it is definitely worth the effort.

3. Write good ad copy. You should state the benefits in your ad copy, followed by the features. Also, place the most important keyword or key phrases in the title of the ad copy to increase its relevancy. Also, do not forget to include call-to-action statements to entice people to click on your ads. Read the rest of this entry »

10 ways to collect Ideas for your next Post

Blogging, General 3 Comments »

The satisfaction and contentment that one gets after writing, proofreading, polishing and then posting an article is unbeatable. The next couple of days are spent basking in the glory as comments and ping backs start to come in. (Oh, I love it when that happens). And just when you feel that you can relax for a few hours, have a cold beer and catch up on the latest installment in the ‘Saw’ franchise (I think part VI is due now), social engagements, moral responsibilities and other professional assignments pour in. No sense being grumpy. Its more work, work and work! And by the time you realize that it’s been a busy week, it’s posting time once again. Now, what was that idea that I was planning to develop an article on?

Oh, darn!

I can’t remember it.

No sweat. Happens to me all the time. I guess it has happened to almost every freelance writer on god’s green earth. The problem with ideas is that they tend to hit you at the worst possible time for them to hit. And then they disappear deep into the folds and wrinkles of our grey matter and refuse to come out no matter how hard you try. In fact, the harder you try, the more difficult it becomes to remember. It’s almost like trying hard not to remember a thing and an image of that thing keeps popping up again and again.

So, the best, tried and tested way is to write it down the moment it hits you. It might be while you are having dinner, while you are playing ball, or while you are busy woolgathering. I have left several chores midway, hunted for a pen (you never find them when you need them the most) and scribbled a word or two in my writing pad as a smokescreen of words appear right out of nowhere in my mind. Yes, I have a scribbling pad right next to my desktop and it has got everything from one liner and scripts to stories and articles. It is almost like an idea bank. But hey, it works. Even a couple of words briefly describing what you want to write about are enough to give you a gist of the idea.

And what if you can’t find ideas at all? Don’t worry. Not everyone has a mind that meanders in the realms of obscurity like a mendicant. Sometimes, even the best of writers are unable to come up with a decent idea. You can call it the writer’s block. And on such occasions, it is so easy to get carried away by the first idea that comes to your mind and post a stinker instead. (A stinker is a post that gets greeted by tumbleweeds) There are enough resources in the world to get your creative juices flowing. Think about it. Here’s my list of 10 best ways to gather ideas for your next post.

1. Surf your niche: There are thousands of websites on the internet and you can easily find at least one new website or blog everyday that caters to your niche. Every new writer lives with a sense of fake supremacy but there are a gazillion better writers out there. Surf, read and explore. But never copy.

2. Mind Mapping: Ever heard this term? It’s almost similar to brainstorming. Mind mapping is an extremely powerful tool for that has endless number of uses. A mind map is a visual method of brainstorming and hence is far more productive when it comes to breaking a creative block. A pen and a paper are all that you need to get going. Animals, Britney, Cars, Dance, Emotions, Future, Guitar, Horoscope, Internet, Jesus, Kung fu, London, Money, Night, O(b/s)ama, People, Questions, Recipes, SEO, Traffic, UFO, Vacations, Wall street, X-mas, Yahoo, Zoo. It took me around 120 seconds to come up with this alphabetical list of topics to write on. Each one of these words can be further elaborated into several subtopics. You see, there shouldn’t be a dearth of ideas.

3. Rest your mind: Rest is extremely important for creativity and productivity. At times, when faced with a writer’s block, a writer tends to spend too much time trying to break out of it. But it only adds to the woes. A ‘5 to 6 hour’ marathon session in front of the monitor is not going to help you. Take some rest. Listen to your Ipod for some time. Take a walk. Anything that refreshes your mind will work.

4. A slice of your life: Most experts will recommend that you write only within your niche. Yes, it is the safest way of generating a loyal readership. But at times, it won’t hurt to waver from the niche and write about a day in your life. A good incident, a bad one or simply an uninteresting day of your life. It helps you to break away from the monotony. Don’t worry. Your readers won’t ditch you for it.

5. Blast from the past: Go back to your archives and check some of the most read articles. Now try and find out a way to rework them from a different angle. If the topic is interesting, then your readers will love it no matter what.

6. Subscribe to Newsletters: This is one of the best ways to stay in sync with topics that interest you. All it takes is a couple of clicks to subscribe.

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Blog Traffic Through Blog Commenting - 7 Tips

Blogging, General 3 Comments »

People often recommend building awareness and traffic to your blog
through leaving comments on other blogs. This can work well, but will
work far better if you consider the tips below, which greatly build on
the “write great comments on lots of blogs idea.”

1) Write great comments

The typical advice is to leave intelligent and insightful comments that
add value to the reader. This is solid advice, but just a beginning on
blog commenting strategies.

2) Leave controversial comments

Controversy gets noticed, and you can build interest and traffic by
politely offering different points of view in comments. Don’t be
controversial just to stand out, but only where it’s reasonable and
adds value.

Opinions are valued in the blogosphere, and as long as you have a
legitimate differing view and can back it up, don’t shy away from
controversy.

3) Use a consistent commenter name

Always use a consistent name when you leave comments. For example if
your name is Robert James Smith, don’t sometimes use “Bob Smith,”
sometimes “Robert Smith,” and sometimes “Robert James Smith.” Pick one
consistent representation of your name so that people will get to
recognize you.

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Blogging depends on Personality!

Blogging, General Add Comment »
Nearly everyone has a blog these days. Some have a specific goal, such as taking a picture a day of a local tree or tracking progress toward a goal, while others are more like personal journals that are put online for everyone to read. Some of these blogs are the kind that people go back to day after day, reading regularly, making comments, and even referencing on their own blogs.So what makes these blogs the kind that people want to read? The answer is simple: personality.

When you write something, you put yourself into it. Your writing style, your word choice, and your subject matter all work together to give readers an idea of who you are through your writing. Your writing gives readers and image of you as a person, whether it’s accurate or not. And that image is what readers look for when they look for blogs to read regularly. It’s one thing to post a picture a day of a local tree, but what you say about those pictures gives your blog the personality that builds readership. What image are you giving your readers?

Chances are, no matter how original you think your blogging idea is, there’s someone else out there who’s had the same idea, and beaten you to it. But that’s okay, because there’s one thing you have that no one can copy: your personality. And you can use the personality in your blog to build the readership you want.

In nearly every case, readers follow the personality of the blogger and not just the information in the blog. They may initially be drawn to a blog because they’re interested in the topic, but the image they develop of the blogger as a person is what keeps them coming back day after day.

So how do you use your personality to create a readership? The key is to find “your voice” in your writing. Your voice is your personality in your writing, and has many aspects.

One of these aspects is your writing style. Do you write formally, using big words, or do you write more casually, in a conversational tone? Do you use a lot of long, complex sentences, or do you use short, straightforward sentences that just get to the point?

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